Virginia Abrasives Corp. announces new CEO

By: Contributed Report | Twitter: @PGJournal
Posted: June 2, 2020 | 2:30 p.m.

REGION – Fred Daniels has been appointed as the new Chief Executive Officer of Virginia Abrasives Corp.

An Economics and Business graduate of the University of Pittsburgh, Daniels began his career at Herc Rentals. During his 23 years at Herc, he held a wide range of roles in sales, management and IT before becoming Eastern Region VP. In 2012, he joined AMES Taping Tools as President and CEO. Daniels and his team at AMES significantly expanded the business and successfully completed the sale of the company in 2017. He is a Six Sigma Greenbelt and has extensive training in LEAN operations and in integrating acquisitions.

“Virginia Abrasives has a wonderful reputation in the industry and we have a strong team of experienced professionals in place,” he said. “I am extremely excited to join the team as the CEO. Leading teams to achieve great results is my passion in business. I see a tremendous opportunity for growth, and I cannot wait to get started,” Daniels stated.

Daniels will be based at Virginia Abrasives’ world headquarters in Petersburg, VA.

One of only five companies that makes sandpaper in the United States, Virginia Abrasives carries a vast assortment of cutting, finishing, surface preparation and floor care products and solutions. This includes diamond abrasives for concrete and asphalt cutting and surface preparation, bonded abrasives, concrete power trowel blades, floor grinder tooling and polishing pads. Private-label abrasives are a growing part of the company’s product offerings as well, letting companies market their brands on the consumable products sold in their business.

Virginia Abrasives Corporation 
Located in Petersburg, VA, Virginia Abrasives Corporation manufactures and distributes abrasives products for the wood flooring and concrete preparation business. The company’s product offerings include sandpaper, diamond and bonded abrasives and non-woven abrasives. The company sells its manufactured products under both the VAC brand and under private label for its larger customers. www.virginiaabrasives.com.

Brookstone Partners 
Founded in 2003, the New York-based firm prides itself on “Building Businesses, Investing in People.” The firm creates investment situations where its goals as investors are directly aligned with those of management and is one of the key factors to its success. Brookstone calls this “Goal Congruency.” Broadly defined, it means once the firm commits its capital to a company, its Principals begin working aggressively with management to build the company. www.brookstonepartners.com

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